Warner Bros. Discovery Gives Advertisers Real-Time Campaign Controls With New Dashboard

The days of waiting until a campaign ends to find out whether it worked may soon be over. Warner Bros. Discovery has unveiled a real-time measurement and attribution dashboard that lets marketers monitor and optimize campaigns while they’re still running – a shift from the traditional post-campaign reporting model that has long frustrated brands seeking [...]

Last updated May 27, 2026 by ATDb automated enrichment