Animal Planet

Leading cable and streaming network for animal and wildlife content under Warner Bros. Discovery's portfolio, with global reach and strong brand recognition among pet owners and nature enthusiasts.

Animal Planet is a cable and satellite television network owned by Warner Bros. Discovery (formerly Discovery, Inc.), originally launched in 1996 as a joint venture between Discovery Communications and BBC Worldwide. The network is dedicated to programming centered on animals, wildlife, nature, and the relationship between humans and animals. It reaches over 400 million households across more than 100 countries, making it one of the most widely distributed specialty networks globally. From an advertising perspective, Animal Planet operates as a premium television and streaming advertising platform, offering brands access to a highly engaged, passionate audience of animal lovers, pet owners, nature enthusiasts, and families. Its programming slate includes reality shows, documentaries, and live events that attract consistent viewership, enabling targeted advertising campaigns across linear TV, connected TV (CTV), and digital extensions. Within the broader media and AdTech ecosystem, Animal Planet functions as an inventory source for Warner Bros. Discovery's unified advertising sales operation, which leverages data-driven targeting, programmatic capabilities, and cross-portfolio reach. Advertisers can access Animal Planet inventory through direct buys, upfront deals, or programmatic channels via Discovery's ad tech infrastructure, including partnerships with major DSPs and SSPs. The network is particularly attractive to pet care, outdoor, automotive, and family-oriented brands.