NBC News

One of the top-tier U.S. broadcast and digital news publishers, operating within NBCUniversal's One Platform advertising ecosystem with significant reach across linear TV, CTV, and digital.

NBC News is one of the most recognized news brands in the United States, operating as a division of NBCUniversal, which is owned by Comcast. It encompasses the flagship NBC Nightly News broadcast, the TODAY show, Meet the Press, MSNBC, NBC News NOW (its streaming news network), and a robust digital presence at NBCNews.com. With roots dating back to the early days of American television, NBC News has evolved into a multi-platform media powerhouse serving tens of millions of viewers and digital users daily. From an AdTech and advertising perspective, NBC News is a premium publisher and media seller operating within the NBCUniversal advertising ecosystem. Advertisers can access NBC News inventory through NBCUniversal's One Platform, which offers advanced audience targeting, programmatic buying, and cross-platform measurement across linear TV, connected TV (CTV), streaming, and digital. NBC News content is distributed via Peacock (NBCUniversal's streaming service), traditional broadcast, cable (MSNBC), and owned digital properties, giving advertisers broad reach across multiple screens and formats. NBC News competes with other major news publishers such as CNN, ABC News, CBS News, and Fox News for advertising dollars, particularly in the lucrative news and political advertising categories. Its scale, brand safety reputation, and integration with NBCUniversal's broader advertising stack — including data partnerships, identity solutions, and programmatic capabilities — make it a significant player in the premium video and digital news advertising market.