Horizon Media

Largest independent media agency in the United States

Horizon Media is a privately-held, independent media agency founded in 1989 by Bill Koenigsberg. As one of the largest independent media agencies in the United States, Horizon Media provides comprehensive media planning, buying, and marketing services across traditional and digital channels. The company serves a diverse portfolio of major brands across various industries including automotive, consumer packaged goods, financial services, healthcare, retail, and technology. Horizon Media has built a reputation for combining data-driven insights with creative media strategies to deliver measurable results for clients. The agency operates through several specialized business units including Canvas Worldwide (full-service media agency), Why Group (content and entertainment marketing), and Scout Sports & Entertainment. With a focus on innovation and client service, Horizon Media has consistently ranked among the top media agencies in the industry. The company differentiates itself through its independent ownership structure, which allows for greater flexibility and client-focused decision-making compared to holding company-owned competitors. Horizon Media has invested heavily in proprietary technology platforms and data analytics capabilities to enhance media planning and optimization for its clients, while maintaining strong relationships with media vendors across all platforms.