Advertising Economic Forum New York: Modernising adtech and bridging the DOOH programmatic divide

At Advertising Week New York, industry leaders gathered at the AI & Adtech Founder Showcase with Shinka to discuss how emerging technology is reshaping out-of-home advertising and digital media infrastructure. The panel, featuring Bob Lord, President of Horizon Media Holdings, and Ciaran Greene, CEO of Shinka, explored how independent technology layers can unlock value in sectors long hampered by legacy systems. The post Advertising Economic Forum New York: Modernising adtech and bridging the DOOH programmatic divide appeared first on New Digital Age.

Last updated Oct 7, 2026 by ATDb automated enrichment