The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
Articleadexchanger.com
According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers. The post The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why appeared first on AdExchanger.
Last updated Aug 19, 2026 by ATDb automated enrichment
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