Horizon Media’s Katie Comerford: Organizational Change Is the Main Barrier to AI Adoption

CANNES, France — Agencies and brands have access to sophisticated AI tools, but getting employees to incorporate them into daily workflows presents a harder challenge than any technology deployment — one that requires hands-on demonstration rather than simply granting access. “There’s a hunger for discoverability. There’s a lot of curiosity. We’ve given our teams access […]

Last updated Jul 22, 2026 by ATDb automated enrichment