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KF

Katy Ferguson

Operator

Katy Ferguson is a senior media agency executive serving as President of Horizon Media East, a division of Horizon Media — the largest independent media agency in the United States. In this role, she oversees client relationships, strategic direction, and operations for the agency's eastern business. Horizon Media is known for its data-driven approach to media planning and buying across television, digital, and emerging platforms. Ferguson has built her career within media agency leadership, developing expertise in integrated media strategy and client management. Her elevation to the presidency of Horizon Media East reflects her standing as a senior operator within one of the most prominent independent agencies in the industry.

Last updated Oct 25, 2026 by ATDb automated enrichment

Role
President of Horizon Media East
Company
Horizon Media
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Katy Ferguson is a senior media agency executive serving as President of Horizon Media East, a division of Horizon Media — the largest independent media agency in the United States. In this role, she oversees client relationships, strategic direction, and operations for the agency's eastern business. Horizon Media is known for its data-driven approach to media planning and buying across television, digital, and emerging platforms. Ferguson has built her career within media agency leadership, developing expertise in integrated media strategy and client management. Her elevation to the presidency of Horizon Media East reflects her standing as a senior operator within one of the most prominent independent agencies in the industry.

Expertise & education

Expertise

Media PlanningMedia BuyingClient StrategyIntegrated MediaAgency OperationsMedia Agency Leadership