AI Takes Over Performance Marketing’s Busywork, With Humans Still Holding the Map

CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed how AI is changing campaign planning, buying and measurement during the “AI, Automation & the New Performance Playbook” panel at […]

Last updated Sep 23, 2026 by ATDb automated enrichment