Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors

NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives and media buyers to strategic C-suite partners that address fundamental business challenges. “For a long time in the agency business, we got relegated to the procurement office. It was all about cost [...]

Last updated Apr 27, 2026 by ATDb automated enrichment