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Beverage marketer sees cost savings with agentic media-buying test | ATDb

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Beverage marketer sees cost savings with agentic media-buying test

Beverage marketer sees cost savings with agentic media-buying test

Marketing DiveMarch 17, 2026Sara KarlovitchRead original

Last updated Mar 17, 2026 by RSS Ingestion

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Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.