Adobe Marketing Cloud

One of the top three enterprise marketing cloud platforms globally, competing with Salesforce and Oracle for Fortune 500 marketing technology budgets

Adobe Marketing Cloud, now operating under the Adobe Experience Cloud brand since its 2017 rebrand, was Adobe's flagship integrated marketing technology platform designed for enterprise digital marketers. Originally launched as a consolidation of Adobe's acquired and developed marketing tools, it brought together capabilities spanning web analytics, campaign management, social marketing, advertising, audience management, and content personalization into a cohesive suite accessible through a single interface. The platform was built around several core solutions including Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Audience Manager, and Adobe Experience Manager, among others. These tools enabled enterprise brands to collect and analyze customer data, deliver personalized experiences across channels, manage digital content at scale, and optimize advertising spend. The suite was deeply integrated with Adobe's Creative Cloud, giving marketers a seamless workflow from content creation to distribution and measurement. In 2017, Adobe consolidated and rebranded the platform as Adobe Experience Cloud, reflecting a broader strategic vision centered on customer experience management rather than marketing alone. The rebrand also introduced Adobe Experience Platform as a foundational data layer. Adobe Experience Cloud continues to be one of the most comprehensive and widely adopted enterprise marketing technology stacks globally, competing directly with Salesforce Marketing Cloud, Oracle Marketing Cloud, and SAP Customer Experience. Adobe Inc. (NASDAQ: ADBE) remains the parent organization behind the platform.