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Adobe Marketing Cloud was rebranded to Adobe Experience Cloud (Jan 2017)— see Adobe for current status.— See the full lineage →
Adobe Marketing Cloud

Adobe Marketing Cloud

Marketing Technology (MarTech)Product· part of Adobebusiness.adobe.com

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2012
HQ
San Jose, California, United States
Parent
Adobe
Connections
44

AI-drafted from public sources9 sources cited

At a glance

Employees
10001+
Revenue
$5B+ (as part of Adobe Inc.'s Digital Experience segment)
Stock
ADBE
42integrations1corporate family
Customer Data PlatformAI-Powered PlatformMarketing Cloud

About

One of the top three enterprise marketing cloud platforms globally, competing directly with Salesforce Marketing Cloud and Oracle Marketing Cloud

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand. Advertisers and agencies could leverage audience segments within its Audience Core Services and buy display, search, and social ads at scale using a self-serve UI within Adobe Media Optimizer, which was powered by a new algorithmic engine capable of managing real-time bidding directly across major ad exchanges at over one million queries per second. Connectivity across these capabilities was driven by Adobe's data management platform, Audience Manager, which offered a feature called Audience Core Services that let marketers build audience segments and port them across different applications — such as email and DSP — within the Marketing Cloud. Source 1: wikipedia.org — Adobe Experience Cloud Source 2: bandt.com.au — Adobe Marketing Cloud Unites Data-driven Marketing And Ad Tech ... Source 3: adexchanger.com — Adobe Marketing Cloud Pushes Into Programmatic

Business model

SaaS

Target market

Enterprise

What they offer

  • Adobe Analytics

    Enterprise web and digital analytics platform for real-time data collection, reporting, and audience insights

  • Adobe Target

    AI-powered personalization and A/B testing tool for optimizing digital experiences

  • Adobe Campaign

    Cross-channel campaign management platform for email, mobile, and direct marketing

  • Adobe Audience Manager

    Data management platform (DMP) for building and activating audience segments across channels

  • Adobe Experience Manager

    Enterprise content management system for web, mobile, and digital asset management

  • Adobe Advertising Cloud

    Programmatic advertising platform for managing and optimizing paid media across search, display, and video

  • Adobe Social

    Social media marketing and analytics tool for managing brand presence across social platforms

Key features

Unified customer profile and identity resolutionReal-time analytics and reporting dashboardsAI-powered personalization via Adobe SenseiCross-channel campaign orchestrationIntegrated data management and audience segmentationContent management and digital asset managementProgrammatic advertising and media optimizationDeep integration with Adobe Creative Cloud

Use cases

Enterprise digital analytics and customer behavior measurementPersonalized web and mobile experience deliveryCross-channel marketing campaign managementProgrammatic advertising and paid media optimizationAudience segmentation and data activationContent creation, management, and delivery at scaleCustomer journey mapping and orchestration

Customer segments

Large enterprise and Fortune 500 brandsRetail and e-commerce companiesFinancial services and banking institutionsMedia and entertainment companiesTravel and hospitality brandsHealthcare and life sciences organizationsTechnology companies

Tech & specs

Technology stack

Adobe Sensei (AI/ML)Adobe Experience Platform (AEP)Real-Time Customer Data Platform (CDP)RESTful APIs and Adobe I/OCloud infrastructure (AWS, Azure)Apache Hadoop / big data processingJavaScript / AppMeasurement for data collection

Security & compliance

SOC 2GDPRCCPAISO 27001HIPAAFedRAMP

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Adobe Marketing Cloud