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Visual IQ
AdTech
Tier ADirect Ecosystem
Acquired
Visual IQ delivers essential adtech services for the adtech industry
Updated 1 months ago ⚠️
Founded2006
Employees100
Waltham, MA, USA
Funding$20.5M
AdTech
Why This Matters to AdTech
ADirect Ecosystem
Visual IQ provides essential services that support and enhance advertising operations, enabling better targeting, measurement, or optimization.
Basic Classification60% confidence
Visual IQ was a marketing intelligence company that provided a unified view of marketing performance across all channels. Their platform utilized algorithmic multi-touch attribution to help marketers optimize their spend and improve return on investment (ROI). The company was a leader in cross-channel marketing attribution solutions.
Standard Profile(70/100)
Quick Facts
- Industry
- AdTech
- Status
- acquired
- Founded
- 2006
- Employees
- 100
- Location
- Waltham, MA, USA
Contact & Links
Data Quality & Trust
Data Completeness100%
Profile Completeness100%
Last updated: 10/19/2025