Nielsen acquires Visual IQ
AcquisitionOctober 3, 2017Verified
Last updated May 21, 2026 by jonholm · Edges changed May 21, 2026
Overview
Nielsen acquired Visual IQ, an industry-leading multi-touch attribution (MTA) software platform. Announced September 27, 2017; completed October 3, 2017. Deal value undisclosed. Brought Visual IQ's MTA stack into the Nielsen Marketing Cloud / Attribution offering.
Deal Terms