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Visual IQ
AcquiredBoston, Massachusetts, United States · Founded 2006
51-200 employees · $80M
Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Nielsen in 2017.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing Analytics
Leading marketing attribution platform prior to Nielsen acquisition
Ownership
Parent: Nielsen