Visual IQ
AcquiredNeedham, Massachusetts, United States · Founded 2006
51-200 employees · $80M
Sourced & current · updated Jun 29, 2026Website
Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Nielsen in 2017.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing Analytics
Premium multi-touch attribution provider for enterprise advertisers and agencies, recognized as a leader in cross-channel marketing measurement before acquisition by Nielsen
Ownership
Parent: Nielsen