Visual IQ

Acquired

Needham, Massachusetts, United States · Founded 2006

51-200 employees · $80M

Sourced & current · updated Oct 8, 20261 of 4 facts verifiedWebsite

Visual IQ is a marketing intelligence software company, founded in 2006, that specializes in multi-touch attribution (MTA) modeling of advertising across digital platforms to help brand marketers improve ROI.

Where they sit

Stack tier: Ecosystem Services (A)

Attribution & AnalyticsMarketing Analytics

Premium multi-touch attribution provider for enterprise advertisers and agencies, recognized as a leader in cross-channel marketing measurement before acquisition by Nielsen

Ownership

Parent: Nielsen

Competitors

C3 Metrics

Recent moves

Nielsen acquires Visual IQVerified · 3✓Oct 3, 2017