Analytic Partners

Leading provider of marketing mix modeling and unified measurement solutions for enterprise brands

Analytic Partners is a leading provider of commercial analytics and marketing measurement solutions that help brands optimize their marketing investments and business decisions. Founded in 2000, the company specializes in marketing mix modeling (MMM), multi-touch attribution, and unified measurement approaches that provide marketers with actionable insights into campaign effectiveness and ROI across all channels. Their flagship platform combines advanced analytics, machine learning, and scenario planning capabilities to help enterprises understand the true impact of their marketing spend. The company serves major global brands across industries including CPG, retail, financial services, automotive, and telecommunications. Analytic Partners has established itself as a trusted partner for Fortune 500 companies seeking to navigate the complex, fragmented media landscape and optimize marketing performance. With offices across North America, Europe, and Asia-Pacific, they provide both software solutions and consulting services to deliver comprehensive measurement and optimization capabilities. Analytic Partners differentiates itself through its focus on unified measurement frameworks that combine MMM with other measurement approaches, providing a holistic view of marketing effectiveness. The company has been recognized as a leader in the marketing analytics space and continues to evolve its offerings to address privacy-first measurement challenges and the growing complexity of omnichannel marketing.