Adobe Marketing Cloud

Rebranded

San Jose, California, United States · Founded 2012

10001+ employees · ADBE

Sourced & current · updated Oct 5, 2026Website

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand.

Where they sit

Stack tier: Core Platforms (S)

Customer Data PlatformAI-Powered PlatformMarketing Cloud

One of the top three enterprise marketing cloud platforms globally, competing directly with Salesforce Marketing Cloud and Oracle Marketing Cloud

Ownership

Parent: Adobe