Relay42

A leading European CDP and journey orchestration platform focused on privacy-first data management for regulated industries, now operating under Supermetrics following its 2025 acquisition.

Relay42 is a Netherlands-based customer data platform and journey orchestration provider that helps enterprise marketers unify fragmented customer data from multiple sources into a single, actionable profile. The platform enables brands to deliver highly personalized experiences across digital and offline channels by combining real-time data ingestion, audience segmentation, and intelligent journey orchestration in a single solution. Relay42 has been particularly strong in regulated and data-sensitive industries such as financial services, retail, and telecommunications across Europe. Founded in Amsterdam, Relay42 built its reputation on privacy-first data management and the ability to orchestrate complex, multi-step customer journeys at scale. Its platform integrates with a wide range of marketing technology tools, data warehouses, and activation channels, positioning it as a central hub in the modern marketing stack. The company has served major European enterprises seeking to move beyond siloed campaign execution toward truly connected customer experiences. In June 2025, Relay42 was acquired by Supermetrics, a marketing data intelligence company, marking a significant expansion of Supermetrics' capabilities into CDP and journey orchestration territory. The acquisition signals Supermetrics' ambition to offer a more complete marketing data and activation platform, combining its analytics and data pipeline strengths with Relay42's real-time orchestration and personalization capabilities.