Relay42
Acquired by SalesforceEnables enterprises to unify customer data in real-time and orchestrate personalized, cross-channel customer journeys through AI-driven decisioning and activation capabilities.
Last updated Feb 8, 2026
- Industry
- Customer Data Platform (CDP) / Marketing Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $18M
- Parent Company
- Salesforce
- API Available
- Yes
Market Position
Leading European CDP provider, now part of Salesforce Marketing Cloud
Overview
Relay42 is a European Customer Data Platform (CDP) and journey orchestration platform founded in 2014 that enables enterprises to unify customer data across all touchpoints and channels. The platform specializes in real-time data processing, AI-driven journey orchestration, and cross-channel campaign activation, allowing marketers to deliver personalized customer experiences at scale. Relay42 has established itself as a significant player in the European CDP market, serving major brands across retail, financial services, telecommunications, and travel industries. The company was acquired by Salesforce in 2021 and has been integrated into the Salesforce Marketing Cloud ecosystem, strengthening Salesforce's CDP capabilities in the European market. Prior to acquisition, Relay42 had built a strong reputation for its sophisticated data unification capabilities, real-time decisioning engine, and GDPR-compliant approach to customer data management. The platform's strength lies in its ability to handle complex, multi-touchpoint customer journeys and provide actionable insights for marketing optimization across paid, owned, and earned media channels.
Products & Features
Customer Data Platform
Unified customer data platform that collects, cleanses, and unifies customer data from online and offline sources into a single customer view
Journey Orchestration
AI-powered journey orchestration engine that enables real-time, cross-channel customer journey management and optimization
Intelligence Engine
Machine learning and AI capabilities for predictive analytics, propensity modeling, and next-best-action recommendations
Activation Hub
Cross-channel activation capabilities to execute personalized campaigns across paid, owned, and earned media channels
Key Features
Real-time data unification and processingAI-driven journey orchestrationCross-channel campaign activationPredictive analytics and propensity modelingIdentity resolution and customer matchingGDPR-compliant data managementMulti-touch attributionAudience segmentation and targetingReal-time decisioning engineCustomer lifetime value modeling
Use Cases
Cross-channel customer journey orchestrationReal-time personalization across web, mobile, and emailOmnichannel marketing campaign managementCustomer churn prediction and preventionNext-best-action and next-best-offer recommendationsMulti-touch attribution and marketing mix optimizationAudience segmentation and lookalike modelingCustomer lifetime value optimizationPrivacy-compliant data management and activation
Customer Segments
Retail and E-commerceFinancial ServicesTelecommunicationsTravel and HospitalityMedia and EntertainmentAutomotive