Relay42

Acquired

Amsterdam, North Holland, Netherlands · Founded 2012

51-200 employees · $16M

Sourced & current · updated Aug 24, 2026Website

Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver personalized experiences across channels, acquired by Supermetrics in June 2025.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsCustomer Data PlatformMarketing Automation

A leading European CDP and journey orchestration platform focused on privacy-first data management for regulated industries, now operating under Supermetrics following its 2025 acquisition.

Ownership

Parent: Supermetrics