Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means for Advertisers

Horizon Media announced a direct integration with Roku to pipe its TV data into blu., the agency’s homegrown data and intelligence platform. The duo asserts that this is more than just another data integration. It’s a joint product roadmap to tackle the persistent challenges in streaming TV ad buying. The post Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means for Advertisers appeared first on AdExchanger.

Last updated Sep 16, 2026 by ATDb automated enrichment