Infillion

Leading attention-based advertising platform with strong presence in CTV and interactive video

Infillion, formed through the merger of Gimbal and TrueX, is a leading media and technology company focused on attention-based advertising solutions. The company specializes in interactive video ad formats and connected TV (CTV) advertising technology designed to maximize viewer engagement and attention metrics. Infillion's platform enables advertisers to deliver more engaging ad experiences across multiple screens and devices, with a particular emphasis on measuring and optimizing for attention rather than traditional viewability metrics. The company serves major brands and agencies with its suite of advertising solutions that include interactive pre-roll ads, CTV advertising capabilities, and location-based marketing technologies inherited from its Gimbal heritage. Infillion positions itself as a pioneer in attention-based measurement and optimization, offering advertisers alternatives to traditional interruptive advertising through choice-based and interactive ad formats. Infillion operates in the premium video advertising space, competing with other CTV and video advertising platforms while differentiating itself through its focus on attention metrics and interactive ad experiences. The company has established partnerships with major media companies, streaming platforms, and demand-side platforms to distribute its advertising solutions across the digital video ecosystem.