Infillion

Niche leader in attention-based and interactive CTV advertising, differentiated by engagement-guaranteed ad formats and location intelligence

Infillion is a media and technology company formed through the combination of TrueX (an engagement-based advertising pioneer acquired from 21st Century Fox) and Gimbal (a location data and audience intelligence platform). The company rebranded to Infillion in 2021 and operates at the intersection of connected TV, attention-based advertising, and data-driven audience targeting. Its flagship interactive ad formats allow viewers to engage with ads in exchange for reduced ad loads, creating a value exchange model that drives higher attention and brand recall compared to standard video advertising. Infillion's product suite spans CTV and streaming advertising, location-based audience segments, and interactive ad experiences designed to maximize viewer attention and advertiser ROI. The company works with major streaming publishers, broadcasters, and brand advertisers to deliver measurable engagement metrics beyond traditional impressions. Its MediaMath acquisition integration and data partnerships further strengthen its programmatic and audience targeting capabilities. In the broader AdTech ecosystem, Infillion occupies a differentiated niche by focusing on attention as a currency rather than raw impressions or clicks. This positions the company competitively against both traditional video ad networks and emerging CTV platforms, appealing to brand advertisers seeking quality engagement over volume. The company serves agencies, brands, and publishers looking for premium, measurable advertising solutions in the rapidly growing streaming and CTV marketplace.