Infillion

Differentiated mid-market CTV and interactive ad tech player focused on attention-based advertising and engagement formats

Infillion is a media and technology company formed through the combination of TrueX (an engagement-based advertising platform acquired from 21st Century Fox) and Gimbal (a location data and audience intelligence platform). The company rebranded to Infillion in 2021, unifying these capabilities under a single brand focused on attention-based advertising, connected TV (CTV), and interactive ad experiences. Infillion's core thesis is that earning genuine viewer attention—rather than simply serving impressions—delivers superior outcomes for advertisers and better experiences for consumers. The company's flagship products include interactive video ad units for CTV and streaming environments, where viewers can engage with ads in exchange for reduced ad loads, as well as location-based audience targeting and measurement tools inherited from the Gimbal platform. Infillion serves major brands, agencies, and media companies looking to improve campaign performance in premium streaming and digital video environments. Its technology stack spans demand-side capabilities, creative tools, and audience data, positioning it as a full-stack solution for attention-driven advertising. In the broader AdTech ecosystem, Infillion occupies a differentiated niche at the intersection of CTV advertising, interactive creative formats, and attention measurement—areas of growing strategic importance as streaming viewership expands and traditional TV ad budgets migrate to digital. The company competes with both large CTV ad platforms and specialized interactive ad tech vendors, differentiating through its proprietary engagement formats and combined location and behavioral data assets.