Infillion

Differentiated mid-tier AdTech player specializing in attention-based and interactive CTV advertising, with expanded programmatic capabilities via MediaMath acquisition

Infillion is a media and technology company formed from the combination of Gimbal (a location-based marketing and data platform) and TrueX (an engagement-based advertising unit acquired from Disney/21st Century Fox). The company specializes in attention-based advertising solutions, with a particular focus on connected TV (CTV) and streaming environments. Its flagship interactive ad formats require viewers to actively engage with ads in exchange for a value proposition — such as reduced ad load — creating a measurable attention signal that differentiates it from passive impression-based advertising. Infillion's technology stack spans CTV ad serving, interactive video, audience targeting, and campaign measurement. The company's MediaMath acquisition in 2023 significantly expanded its demand-side platform (DSP) capabilities, adding programmatic buying infrastructure and a broader advertiser client base. This positions Infillion as a more full-stack AdTech player capable of serving both the buy side and sell side of the digital advertising ecosystem, with particular strength in premium video and streaming environments. In the broader AdTech ecosystem, Infillion occupies a differentiated niche by championing attention metrics as a currency for advertising effectiveness, at a time when the industry is actively seeking post-cookie measurement alternatives. The company serves major brand advertisers and agencies looking to maximize engagement quality rather than raw impression volume, making it relevant to the ongoing industry shift toward outcome-based advertising models.