Gimbal

Pioneer in Bluetooth beacon and geofencing-based mobile advertising, later merged into Infillion to form a broader omnichannel ad solutions platform

Gimbal was founded in 2014 as a spinout of Qualcomm's beacon technology unit, establishing itself as a leading location intelligence and proximity advertising platform. The company's core technology combined Bluetooth Low Energy (BLE) beacons, geofencing, and audience data to enable precise, location-based mobile advertising and consumer engagement. Gimbal's platform allowed brands and retailers to deliver contextually relevant messages to consumers based on their real-world movements and proximity to physical locations, bridging the gap between digital advertising and offline behavior. Over the years, Gimbal expanded its capabilities through strategic acquisitions and partnerships, including the acquisition of Disney's true[X] engagement advertising unit, which deepened its portfolio of interactive and attention-based ad formats. The combined entity offered advertisers a powerful suite of tools spanning location targeting, audience segmentation, campaign measurement, and high-impact creative formats. Gimbal served a broad range of enterprise clients including retailers, quick-service restaurants, automotive brands, and media companies seeking to connect digital ad spend to real-world outcomes. In March 2022, Gimbal and true[X] relaunched under the unified brand Infillion, consolidating their complementary technologies into a single integrated advertising solutions platform. The rebrand marked the end of the Gimbal brand as a standalone identity, with Infillion carrying forward the location intelligence, proximity targeting, and engagement advertising capabilities that Gimbal had pioneered. Gimbal's legacy lives on in Infillion's platform, which continues to serve marketers seeking measurable, privacy-conscious advertising solutions rooted in real-world consumer behavior.