Gimbal

Pioneer in Bluetooth beacon and geofencing-based mobile advertising, later evolved into a full-funnel AdTech platform before rebranding as Infillion

Gimbal was a location intelligence and proximity advertising technology company that specialized in Bluetooth beacon hardware and geofencing software solutions. Originally developed as an internal unit within Qualcomm, Gimbal was spun out as an independent company in 2014, bringing with it a robust platform for connecting physical-world location data to digital advertising campaigns. Its technology enabled brands and retailers to deliver highly targeted, contextually relevant mobile advertising based on real-world consumer movement and proximity to specific locations or points of interest. Over the years, Gimbal grew into a significant player in the location-based marketing ecosystem, offering a suite of tools including audience segmentation, campaign management, and analytics powered by first-party location data. The company acquired Disney's true[X] engagement advertising unit, which deepened its capabilities in interactive and rewarded advertising formats. This combination of location intelligence and engagement advertising positioned Gimbal as a differentiated full-funnel advertising technology platform serving brands, agencies, and media companies. In March 2022, Gimbal and true[X] jointly rebranded as Infillion, marking the end of the Gimbal brand as a standalone identity. The rebranding reflected the company's evolution beyond its beacon and geofencing roots into a broader, integrated advertising solutions platform. Infillion carries forward Gimbal's location technology heritage alongside true[X]'s interactive ad formats, continuing to serve the AdTech ecosystem under the new unified brand.