Rob Emrich

Rob Emrich is best known as a serial entrepreneur at the intersection of mobile advertising, location intelligence, and immersive ad experiences. He co-founded Infillion, a company formed through the combination of TrueX and Gimbal, which focuses on attention-based advertising and location-powered audience targeting. His work has consistently pushed the industry toward more meaningful, consent-based consumer engagement rather than interruptive ad formats. Emrich's career trajectory in AdTech began with founding The Mobile Majority, a mobile programmatic advertising platform that gained significant traction for its data-driven approach to mobile audience targeting. In 2016, The Mobile Majority acquired Gimbal, a leading location and proximity intelligence platform, significantly expanding its capabilities in geofencing, beacon technology, and first-party location data. This acquisition laid the groundwork for what would eventually evolve into Infillion. As Executive Chairman of Infillion, Emrich continues to shape the company's strategic direction as it navigates a cookieless advertising landscape, leveraging location data, attention metrics, and interactive ad formats. He is regarded in the industry as an operator who has successfully built and scaled multiple AdTech ventures, with a particular focus on mobile-first and privacy-conscious advertising solutions.

Last updated Jun 24, 2026 by ATDb automated enrichment