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RJ Nicolosi

Operator

RJ Nicolosi is a seasoned AdTech executive serving as President and Chief Operating Officer of Infillion, the company formed from the merger of TrueX and MediaMath's assets, known for its interactive and attention-based advertising solutions. In his role, Nicolosi oversees the day-to-day operations and growth strategy of the company, helping brands and publishers leverage high-engagement ad formats across connected TV and digital environments. He has been instrumental in positioning Infillion as a differentiated player in the attention economy, emphasizing opt-in, value-exchange advertising experiences. Nicolosi brings over a decade and a half of experience in digital advertising, having held senior leadership roles across sales, operations, and business development at companies operating at the forefront of programmatic and interactive advertising. His career trajectory reflects a deep focus on building scalable commercial operations and go-to-market strategies within the evolving video and CTV advertising landscape. Throughout his career, Nicolosi has been recognized as a hands-on operator who bridges the gap between product innovation and revenue execution. His work at Infillion reflects broader industry trends around measuring attention, reducing ad avoidance, and delivering measurable outcomes for advertisers in a fragmented media environment.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
President & COO
Company
Infillion
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

RJ Nicolosi is a seasoned AdTech executive serving as President and Chief Operating Officer of Infillion, the company formed from the merger of TrueX and MediaMath's assets, known for its interactive and attention-based advertising solutions. In his role, Nicolosi oversees the day-to-day operations and growth strategy of the company, helping brands and publishers leverage high-engagement ad formats across connected TV and digital environments. He has been instrumental in positioning Infillion as a differentiated player in the attention economy, emphasizing opt-in, value-exchange advertising experiences. Nicolosi brings over a decade and a half of experience in digital advertising, having held senior leadership roles across sales, operations, and business development at companies operating at the forefront of programmatic and interactive advertising. His career trajectory reflects a deep focus on building scalable commercial operations and go-to-market strategies within the evolving video and CTV advertising landscape. Throughout his career, Nicolosi has been recognized as a hands-on operator who bridges the gap between product innovation and revenue execution. His work at Infillion reflects broader industry trends around measuring attention, reducing ad avoidance, and delivering measurable outcomes for advertisers in a fragmented media environment.

Career

  • Senior Vice President

    TrueX (a Infillion company) · prior to 2022

  • Vice President, Sales

    TrueX · prior to 2021

Expertise & education

Expertise

Connected TV AdvertisingInteractive Ad FormatsAttention MetricsProgrammatic AdvertisingRevenue OperationsValue-Exchange AdvertisingDigital Video AdvertisingGo-to-Market Strategy

Speaking topics

Attention-Based AdvertisingConnected TV MonetizationInteractive Ad ExperiencesThe Future of Engagement Metrics

Recognition

Notable achievements

  • Helped lead Infillion's operational buildout following the convergence of TrueX and related AdTech assets
  • Scaled Infillion's commercial operations across CTV and interactive advertising verticals
  • Championed attention-based advertising measurement as a core business differentiator at Infillion
Connection details