David Levy

David Levy is best known as a co-founder of SocialVibe, the engagement advertising platform that evolved into true[X] and was later rebranded as Infillion. He has been a central architect of the value-exchange advertising model, which allows consumers to engage with a single ad unit in lieu of watching multiple interruption-based ads — a format that gained significant traction in streaming and connected TV environments. His work helped establish a consumer-friendly alternative to pre-roll and display advertising at a time when ad avoidance and ad blocking were becoming major industry concerns. Levy co-founded SocialVibe in the mid-2000s with a focus on social and cause-based advertising before pivoting the company toward its signature engagement ad format. The company attracted major brand clients and publisher partners, and was acquired by 21st Century Fox in 2014, which significantly elevated the profile of the true[X] product suite. Following the Fox acquisition, Levy continued in a senior strategic role as the company navigated subsequent ownership changes, eventually becoming part of Infillion through a merger with MediaMath's successor assets and other AdTech properties. As Chief Strategy Officer, Levy has focused on product strategy, partnerships, and evangelizing attention-based and engagement-driven advertising metrics as more meaningful alternatives to traditional impression-based measurement. He is regarded as a thoughtful operator and advocate for formats that respect consumer experience while delivering measurable outcomes for advertisers.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026