Wayne Blodwell — Assembly Global

Wayne Blodwell, a well-known figure in the programmatic advertising space, has joined Assembly Global, the global omnichannel media agency. Blodwell is best known as the founder and former CEO of The Programmatic Advisory, a consultancy specializing in programmatic strategy and education for brands and agencies. His move to Assembly Global represents a significant transition from the independent consultancy world into a major agency network, bringing deep programmatic expertise to Assembly's growing capabilities. The announcement was made via LinkedIn and appears to have been highlighted in the context of the Cannes Lions festival, suggesting the news broke or was amplified during that high-profile industry gathering in June 2025.

Blodwell's arrival at Assembly Global signals the agency's continued investment in programmatic and data-driven media capabilities at a senior level. Assembly Global, backed by Stagwell, has been aggressively building out its technology and programmatic offering, and adding a recognized industry thought leader like Blodwell strengthens its credibility in that space. For the broader AdTech ecosystem, this move underscores the ongoing consolidation of independent programmatic expertise into larger agency holding groups, a trend that reflects both the maturation of programmatic as a discipline and the competitive pressure agencies face to differentiate on technical depth. It may also signal increased focus on programmatic transparency, strategy, and education within Assembly's client offerings, areas where Blodwell has historically been most influential.