Wayne Blodwell

Wayne Blodwell is the Founder & CEO of Assembly Global, bringing deep programmatic expertise built through his prior founding of TPA Digital and The Programmatic Advisory, where he helped brands, agencies, and publishers navigate programmatic strategy, AdTech stack selection, and media buying transparency. His practitioner background across the AdTech ecosystem gives him a rare combination of commercial and technical credibility, making him a trusted voice in programmatic advertising.

• Founded TPA Digital, a leading independent programmatic consultancy serving brands, agencies, and publishers
• Founded The Programmatic Advisory, a community platform elevating education and standards across the programmatic industry
• Regular speaker at DMEXCO, IAB conferences, and major programmatic industry summits
• Established reputation as one of the most prominent independent voices on programmatic supply chain transparency

• Regular contributor to trade press and industry publications on programmatic advertising topics