Founder & CEO at TPA Digital
Well-known programmatic consultant and community builder with significant influence on how brands and agencies approach programmatic strategy and vendor selection.
Last updated Apr 18, 2026 by jonholm
Wayne Blodwell is the founder of TPA Digital, a programmatic consultancy that advises brands, agencies, and publishers on programmatic strategy and AdTech stack decisions. He is a frequent speaker at industry events including DMEXCO and IAB events, and a recognized thought leader on programmatic trading and media buying transparency. He also runs The Programmatic Advisory community.