Wayne Blodwell
Wayne Blodwell is the Founder & CEO of Assembly Global, bringing deep programmatic expertise built through his prior founding of TPA Digital and The Programmatic Advisory, where he helped brands, agencies, and publishers navigate programmatic strategy, AdTech stack selection, and media buying transparency. His practitioner background across the AdTech ecosystem gives him a rare combination of commercial and technical credibility, making him a trusted voice in programmatic advertising.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 15 years
Bio
Wayne Blodwell is the Founder & CEO of Assembly Global, bringing deep programmatic expertise built through his prior founding of TPA Digital and The Programmatic Advisory, where he helped brands, agencies, and publishers navigate programmatic strategy, AdTech stack selection, and media buying transparency. His practitioner background across the AdTech ecosystem gives him a rare combination of commercial and technical credibility, making him a trusted voice in programmatic advertising.
Career
Founder & CEO
TPA Digital · 2017-2024
Founder
The Programmatic Advisory · 2017-2024
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded TPA Digital, a leading independent programmatic consultancy serving brands, agencies, and publishers
- Founded The Programmatic Advisory, a community platform elevating education and standards across the programmatic industry
- Regular speaker at DMEXCO, IAB conferences, and major programmatic industry summits
- Established reputation as one of the most prominent independent voices on programmatic supply chain transparency
Publications
- Regular contributor to trade press and industry publications on programmatic advertising topics