Assembly Global

Challenger global media agency within the Stagwell network, competing with major holding company media agencies through a tech-forward, data-driven approach

Assembly Global is a full-service global media agency that blends human expertise with proprietary technology and data analytics to help brands navigate complex media environments. Formed through the combination of several agencies under the Stagwell Group umbrella, Assembly operates across major markets worldwide, offering integrated media planning, buying, and optimization services. The agency positions itself at the intersection of media and technology, leveraging its own suite of tools alongside partnerships with major ad tech platforms. Assembly serves a broad range of multinational clients across verticals including consumer goods, technology, financial services, and retail. Its approach centers on connecting audience intelligence, media activation, and performance measurement into a unified workflow. The agency emphasizes transparency, data ownership, and custom technology solutions as differentiators in a crowded agency landscape. As part of Stagwell Inc., a publicly traded marketing services holding company, Assembly benefits from shared infrastructure, technology investments, and cross-network collaboration. The agency competes directly with major media agency networks such as GroupM, Publicis Media, and Dentsu, while differentiating through its challenger positioning, agility, and tech-forward operating model.