LiveRamp Safe Haven
Safe Haven enables brands and publishers to collaborate on data and derive audience insights in a privacy-safe environment, without exposing raw customer data, leveraging LiveRamp's identity graph for accurate, scalable matching.
Last updated Jun 26, 2026 by ATDb automated enrichment
At a glance
About
A leading enterprise data clean room platform with strong identity resolution capabilities, widely adopted by Fortune 500 brands, retailers, and major media companies globally.
LiveRamp Safe Haven is a data clean room and privacy-safe collaboration platform that enables brands, publishers, retailers, and data partners to securely match, analyze, and activate data without exposing raw customer information. Built on LiveRamp's identity infrastructure and RampID, Safe Haven allows organizations to unlock the value of first-party data through permissioned, governed environments that comply with modern privacy regulations. The platform supports a wide range of use cases including audience insights, measurement, media activation, and data monetization. Safe Haven occupies a prominent position in the rapidly growing data clean room market, competing with solutions from major cloud providers and specialized vendors. Its differentiation lies in its deep identity resolution capabilities, broad ecosystem of integration partners, and its ability to operate across walled gardens and open web environments. The platform is particularly valued by enterprises seeking to future-proof their data strategies in a cookieless world, enabling collaboration without compromising consumer privacy. As a product within LiveRamp's broader data connectivity platform, Safe Haven serves Fortune 500 brands, major media companies, retailers, and financial services firms globally. It supports advanced analytics workflows including privacy-enhancing technologies such as differential privacy and secure multi-party computation, positioning it as a technically sophisticated solution for enterprise-grade data collaboration in the evolving AdTech and MarTech landscape.
Business model
SaaS
Target market
Enterprise
What they offer
Safe Haven Data Clean Room
Core privacy-safe environment for secure data matching, analysis, and collaboration between data partners without exposing raw PII.
Audience Insights
Enables brands and publishers to generate actionable audience analytics from combined datasets within a governed environment.
Data Collaboration Hub
Facilitates permissioned data sharing and joint analytics between multiple parties across the ecosystem.
Measurement & Attribution
Privacy-safe campaign measurement and attribution capabilities connecting media exposure to business outcomes.
Data Monetization
Allows data owners such as retailers and publishers to monetize first-party data assets through secure, governed access for partners.
Identity Resolution (RampID)
Underpins Safe Haven with LiveRamp's persistent, privacy-safe identity graph for accurate cross-channel matching.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes