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NBC Sports

Sports Media & Broadcast AdvertisingDivision· part of NBCUniversal

NBC Sports is NBCUniversal's sports division, carrying live events across the NBC broadcast network, the Peacock streaming service and the NBCSN cable channel.

Last updated Oct 9, 2026 by the ATDb Editorial Team

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Stamford, Connecticut, United States
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About

NBC Sports is NBCUniversal's sports division, carrying live events across the NBC broadcast network, the Peacock streaming service and the NBCSN cable channel. Its live-sports rights include NFL Sunday Night Football, the Olympics, English Premier League soccer and, since the 2025–26 season, NBA games. NBCSN relaunched as a pay-TV cable channel in November 2025, starting on YouTube TV, with programming that includes NBA and WNBA games, Premier League matches, and Big Ten and Notre Dame college football. Its NBA and Winter Olympics coverage drove NBCUniversal's advertising sales in 2025–26. Source 1: tvrev.com Source 2: awfulannouncing.com Source 3: thewrap.com Source 4: sportsmediawatch.com Source 5: sportsmediawatch.com Source 6: frontofficesports.com Source 7: sportcal.com Source 8: marketingbrew.com Source 9: advanced-television.com Source 10: mediapost.com

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