Last updated Apr 15, 2026 by RSS Ingestion
Live sports broadcasts have become a hot investment for streaming platforms. Leagues like the NBA and NFL have fractured their distribution deals across multiple platforms, and NBCUniversal's February 2026 numbers explain why those rights packages are so desirable. In the latest edition of Nielsen's The Gauge report, NBCUniversal enjoyed its best performance ever. Thanks in large part to coverage of Super Bowl LX and the 2026 Winter Olympics, streaming service Peacock drew 3% of all streaming traffic on TV screens in the U.S. That was good for a 64% increase over the previous Gauge report. Visit Tubefilter for more great stories.