Vizio Ads
Irvine, California, United States · Founded 2002
1001-5000 employees · acquired
Vizio's smart TV advertising platform leveraging first-party ACR data from millions of SmartCast TVs — acquired by Walmart in 2024 to power its retail media ambitions.
Where they sit
Stack tier: Ecosystem Services (A)
CTV PlatformConnected TV PlatformVideo Advertising Platform
A leading CTV advertising platform powered by first-party ACR data from tens of millions of SmartCast TVs, now integrated into Walmart's retail media ecosystem to connect TV viewership with purchase behavior at scale.
Ownership
Parent: VIZIO
