Roku Exchange

CTV SSPDivision· part of Rokuadvertising.roku.com

CTV SSP / Programmatic Gateway · part of Roku

Parent: RokuConnections: 12

Last updated Jun 22, 2026 by the ATDb Editorial Team · Connections updated Aug 7, 2026

At a glance

Roku Exchange is Roku's SSP-style ad-tech gateway launched November 2025 — provides programmatic access to Roku Premium Inventory via integrations with Magnite, The Trade Desk, Display & Video 360, Yahoo DSP. Major opening of Roku's walled garden.

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CTV Platform Supply Side Platform (SSP)

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