Roku Exchange
CTV SSPadvertising.roku.com
CTV SSP / Programmatic Gateway · part of Roku
Last updated May 10, 2026 by the ATDb Editorial Team
At a glance
Roku Exchange is Roku's SSP-style ad-tech gateway launched November 2025 — provides programmatic access to Roku Premium Inventory via integrations with Magnite, The Trade Desk, Display & Video 360, Yahoo DSP. Major opening of Roku's walled garden.
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