TVSquared

Leading TV attribution platform prior to acquisition by Innovid

TVSquared was a leading television attribution and measurement platform that helped advertisers and brands measure the effectiveness of their TV advertising campaigns. Founded in 2012, the company pioneered real-time TV attribution technology that connected TV ad exposure to viewer responses across digital channels, enabling marketers to optimize their TV advertising spend based on actual performance data rather than traditional panel-based metrics. The platform provided cross-screen measurement capabilities covering linear TV, over-the-top (OTT), and connected TV (CTV) advertising, offering insights into audience engagement, conversion tracking, and campaign optimization. TVSquared served major brands, agencies, and TV networks globally, processing billions of data points to deliver actionable intelligence on TV advertising performance. In July 2021, TVSquared was acquired by Innovid, a leading connected TV advertising platform, for approximately $160 million. The acquisition combined TVSquared's measurement and attribution capabilities with Innovid's creative and delivery platform, creating a comprehensive solution for TV and video advertising. Following the acquisition, TVSquared's technology and team were integrated into Innovid's operations, with the combined entity continuing to serve the evolving needs of the TV advertising ecosystem under the Innovid brand.