TVSquared

Leading TV attribution platform acquired by Innovid to enhance cross-platform measurement capabilities

TVSquared, founded in 2012 and acquired by Innovid in 2021, was a pioneer in TV attribution and measurement technology. The company developed solutions to help advertisers measure the effectiveness of television advertising across linear TV, connected TV (CTV), and streaming platforms. Their platform provided real-time analytics and attribution capabilities, enabling brands and agencies to understand how TV campaigns drive business outcomes including website visits, app downloads, and conversions. The company served major brands, agencies, and TV networks globally, processing billions of TV ad impressions and providing insights into cross-screen viewing behavior. TVSquared's technology helped bridge the gap between traditional TV advertising and digital marketing analytics, offering unified measurement across all TV formats. Following its acquisition by Innovid for approximately $160 million, TVSquared's capabilities were integrated into Innovid's broader connected TV and video advertising platform. As part of Innovid, the TVSquared technology continues to power measurement and attribution solutions for some of the world's largest advertisers, contributing to Innovid's position as a leading independent connected TV advertising platform. The acquisition strengthened Innovid's measurement capabilities and expanded its ability to provide end-to-end solutions for TV and video advertising.