TVSquared

B · Infrastructure & DataAcquired

Edinburgh, Scotland, United Kingdom · Founded 2012

51-200 employees · $17M

Sourced & current · updated Jul 1, 2026Website

TV attribution and measurement platform that tracks and measures the performance of television advertising campaigns across linear and digital channels.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & Analytics

Leading TV attribution platform prior to acquisition by Innovid

Ownership

Parent: Innovid

Competitors

Vizio Ads

Recent moves

• Innovid acquires TVSquared for $160M1 sourceMar 1, 2022 · $160M

In their space

• Innovid SPAC MergerVerified · 2✓Dec 1, 2021