LG Ads Solutions

Leading TV manufacturer-owned CTV advertising platform with significant global smart TV market share

LG Ads Solutions is the advertising technology division of LG Electronics, operating as a leading connected TV (CTV) and smart TV advertising platform. The company leverages LG's extensive smart TV footprint to provide advertisers with access to premium inventory across millions of LG Smart TVs globally. LG Ads Solutions offers programmatic advertising capabilities, first-party data insights, and advanced targeting options through its Automatic Content Recognition (ACR) technology and proprietary data from LG's webOS platform. As a major player in the rapidly growing CTV advertising space, LG Ads Solutions competes directly with other TV manufacturer ad platforms like Samsung Ads and Vizio Ads. The platform provides advertisers with access to both endemic and non-endemic advertising opportunities across LG's smart TV ecosystem, including home screen placements, in-app advertising, and programmatic video inventory. The company has established itself as a significant force in the convergence of traditional TV and digital advertising, offering brands the ability to reach cord-cutters and streaming audiences at scale.