Alphonso

Leading ACR-based TV data provider for cross-screen measurement and attribution

Alphonso is a television data technology company that specializes in Automatic Content Recognition (ACR) and TV viewership measurement. The company collects viewing data from smart TVs and mobile devices to provide advertisers and brands with insights into TV viewing behavior, enabling cross-screen advertising attribution and audience targeting. Alphonso's technology is embedded in various smart TV applications and mobile apps, allowing it to detect what content users are watching in real-time. The company serves advertisers, agencies, and brands by providing detailed TV viewership data that can be used for campaign measurement, audience insights, and attribution across linear TV, streaming, and digital channels. Alphonso has positioned itself as a key player in the convergence of traditional TV and digital advertising, offering solutions that bridge the gap between TV viewing and digital consumer behavior. Alphonso has faced scrutiny over privacy concerns related to its data collection practices, particularly regarding transparency in how viewing data is collected through mobile apps. Despite these challenges, the company continues to operate as a significant provider of TV intelligence and measurement solutions in the evolving AdTech landscape.