Alphonso

Rebranded

Redwood City, California, United States · Founded 2012

51-200 employees · $30M

Sourced & current · updated Aug 24, 2026

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Where they sit

Stack tier: Infrastructure & Data (B)

Data & AnalyticsAttribution & AnalyticsVerification & Measurement

Pioneer in ACR-based TV data and cross-screen attribution, rebranded into LG's first-party CTV advertising platform

Ownership

Parent: LG Electronics

Competitors

Inscape