Agentiv

Proprietary agentic AI platform exclusive to LG Ad Solutions, differentiating LG's CTV ad offering through AI-driven automation and operational efficiency

Agentiv is an AI-powered advertising technology platform launched by LG Ad Solutions on October 30, 2025, representing the company's major strategic push into agentic artificial intelligence for the advertising industry. The platform leverages a multi-agent AI architecture — combining both internal and external AI agents — to streamline ad operations, improve data efficiency, and reduce manual workload for advertisers and media operators working within LG's connected TV and smart screen ecosystem. As a product of LG Ad Solutions, Agentiv sits at the intersection of connected TV (CTV) advertising and enterprise AI automation. LG Ad Solutions is the global advertising arm of LG Electronics, with access to first-party ACR (Automatic Content Recognition) data from tens of millions of LG smart TVs worldwide. Agentiv is designed to harness this data advantage by enabling AI agents to autonomously execute tasks across campaign planning, audience targeting, reporting, and optimization — reducing friction in the ad ops workflow. In the broader AdTech ecosystem, Agentiv positions LG Ad Solutions as a forward-thinking CTV platform competing not just on inventory and data, but on operational intelligence. The launch signals a broader industry trend of AI-native tooling being embedded directly into media owner platforms, challenging traditional DSPs and ad tech intermediaries by offering more automated, self-serve, and intelligent advertising solutions directly to brands and agencies.