YouTube’s new public viewcounts over-report actual engagement by 40%

YouTube‘s new public viewcounts over-report engagement by 40%, according to new data from Agentio. As you probably know, YouTube last month introduced a significant change to how it counts views on long-form content. Instead of requiring people to watch for a certain length of time before considering them ‘a viewer’ (the amount has never been […] Visit Tubefilter for more great stories.

Last updated Sep 6, 2026 by ATDb automated enrichment