Xumo Expands Contextual Targeting Capabilities Through Gracenote and IRIS.TV Integrations

Expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory Xumo is among the first to offer these capabilities on FAST channels, supporting more precise, brand-enhancing activation across linear streaming Xumo, the streaming platform joint venture between Comcast and Charter, announced expanded integrations with Gracenote and IRIS.TV. The new capabilities give advertisers access to […]

Last updated Jun 22, 2026 by ATDb automated enrichment