Gracenote Brings “Treasure Trove” of Content Data to CTV Market with Launch of New Ads Business

As the CTV market evolves, calls for transparency in the ecosystem are growing, as advertisers seek stronger signals to inform programmatic buys. Among these calls are buyers reporting a lack of visibility into content signals; labels as seemingly basic as genre are reportedly missing from around 70 percent of bid requests, according to research from Read More

Last updated Mar 11, 2026 by ATDb automated enrichment