GeoComply

Market leader in geolocation verification for regulated online gambling and sports betting

GeoComply is a leading provider of geolocation compliance and fraud prevention technology, specializing in precise location verification solutions for regulated industries. Founded in 2011, the company has established itself as the dominant player in geolocation verification for online gambling, sports betting, and streaming services, processing billions of transactions annually. While not a traditional AdTech company, GeoComply plays a critical role in the digital advertising ecosystem by enabling geographic compliance for advertisers and platforms operating in regulated markets, ensuring that content and advertisements are only delivered to users in jurisdictions where they are legally permitted. The company's technology combines multiple data sources including GPS, WiFi, cellular, and IP analysis to verify user locations with high accuracy, helping clients comply with state and federal regulations while preventing fraud and location spoofing. GeoComply has become essential infrastructure for the rapidly expanding U.S. sports betting market, partnering with major operators and serving as the de facto standard for geolocation compliance. Beyond gambling, the company's solutions are used by streaming platforms for content rights management and by financial services for regulatory compliance, positioning it as a critical enabler of location-based digital services.