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IAS touts ‘linear-like’ transparency with CTV ad measurement solutions | ATDb

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IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Marketing DiveApril 27, 2026Jessica HammersRead original

Last updated Apr 27, 2026 by RSS Ingestion

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Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.