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Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise | ATDb

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Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise

Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise

AdweekApril 16, 2026Bill BradleyRead original

Last updated Apr 16, 2026 by RSS Ingestion

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Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.