ViacomCBS

Was one of the largest global media conglomerates during 2019–2022, with major broadcast, cable, and streaming assets before rebranding as Paramount Global

ViacomCBS was the corporate identity adopted on December 4, 2019 when CBS Corporation and Viacom Inc. completed their re-merger, reuniting two companies that had originally been split apart in 2006. The combined entity brought together a vast portfolio of media and entertainment assets, including the CBS broadcast network, Showtime, MTV, Nickelodeon, BET, Comedy Central, and the Paramount Pictures film studio, making it one of the largest media conglomerates in the world. The merger was designed to create scale and competitive leverage in an increasingly consolidated media landscape dominated by streaming giants. During its roughly two-year existence under the ViacomCBS name, the company aggressively pursued its streaming strategy, most notably expanding and rebranding its Paramount+ streaming service (formerly CBS All Access) and growing Pluto TV, the free ad-supported streaming television (FAST) platform it had acquired in January 2019. These moves positioned ViacomCBS as a serious competitor in the streaming wars, leveraging its deep content library and broad portfolio of cable and broadcast brands to attract both subscription and advertising revenue. On February 16, 2022, ViacomCBS was rebranded as Paramount Global, elevating the iconic Paramount Pictures brand to serve as the umbrella identity for the entire corporation. The renaming reflected the company's strategic emphasis on streaming and its desire to lead with one of entertainment's most recognizable names. All operations, assets, and personnel transitioned seamlessly to the Paramount Global brand, with ViacomCBS ceasing to exist as a distinct corporate identity.