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Paramount’s Upfront Pitch Is About Three Things

Paramount’s Upfront Pitch Is About Three Things

Articleadexchanger.com

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.

Last updated Apr 16, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Apr 16, 2026
Topic
Paramount
Mentions
3

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