Paramount’s Upfront Pitch Is About Three Things

AdExchangerApril 16, 2026Alyssa BoyleRead original

Last updated Apr 16, 2026 by RSS Ingestion

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Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.