P
Prime Video Ads
Seattle, Washington, United States · Founded 2024
1001-5000 employees · AMZN
Sourced & current · updated Jul 27, 2026
Major standalone ad business launched January 29 2024 — Amazon Prime Video became ad-supported. ~115M monthly US viewers. Distinct CPM tiers ($26 Preferred / $34 Guaranteed / $600K-8M Sponsorships). Justifies separate entity from Prime Video the consumer streaming brand.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsDemand Side Platform (DSP)Connected TV Platform
Top-tier premium CTV ad platform with ~115M monthly US viewers and unique Amazon first-party retail data integration
Ownership
Parent: Amazon Ads