Apoorva Govind

Apoorva Govind is a data and AI product leader known for her work at Samba TV, where she has helped shape the company's data products and artificial intelligence capabilities in the connected TV and streaming measurement space. Her work sits at a critical intersection in modern AdTech — bridging first-party TV viewership data with programmatic advertising infrastructure to enable more precise audience targeting and cross-screen measurement for brands and agencies. Prior to her role at Samba TV, Govind built experience across data science and product functions, developing expertise in machine learning applications for media and advertising use cases. She has been recognized as a rising voice in the AdTech community, particularly around the application of AI to audience intelligence and the evolving landscape of identity and measurement in a post-cookie environment. Govind is also known for her commitment to diversity and inclusion in technology, having been involved in initiatives supporting women in data science and AI. Her profile reflects a broader trend of data scientists and ML practitioners moving into product leadership roles within AdTech, bringing technical rigor to product strategy.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026