Yieldmo

Leading independent SSP focused on attention-based advertising and premium publisher monetization

Yieldmo is a programmatic advertising technology company that specializes in attention-based advertising solutions. Founded in 2012, the company operates primarily as a supply-side platform (SSP) and ad exchange, helping premium publishers monetize their digital inventory through programmatic channels. Yieldmo distinguishes itself through its proprietary attention analytics and optimization technology, which measures user engagement and attention metrics to improve ad performance and yield for publishers. The company's platform combines machine learning, creative optimization, and attention measurement to deliver high-performing ad experiences across mobile, desktop, and connected TV environments. Yieldmo serves both publishers looking to maximize ad revenue and advertisers seeking quality inventory with measurable engagement. The company has established itself as a significant player in the programmatic advertising ecosystem, particularly in the premium publisher space, with a focus on brand-safe, high-quality inventory and innovative ad formats that prioritize user experience and attention metrics over traditional viewability standards.