Yieldmo
Yieldmo helps publishers maximize revenue and advertisers achieve superior engagement by combining attention signal analytics, smart ad formats, and machine learning-driven inventory optimization in a single programmatic marketplace.
Last updated May 31, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Programmatic Advertising / Supply-Side Platform (SSP)
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $72M
- Revenue Range
- $20M-$50M
- Stock Symbol
- N/A
- API Available
- Yes
Differentiated mid-tier SSP and programmatic marketplace known for attention-based ad technology and premium inventory curation
Yieldmo is a New York-based programmatic advertising marketplace and supply-side platform (SSP) founded in 2012. The company has built a differentiated position in the AdTech ecosystem through its proprietary Smart Format technology and attention-based advertising solutions, which dynamically optimize ad creative and placement to maximize user engagement and advertiser ROI. Yieldmo's platform analyzes billions of attention signals to predict and improve ad performance before a single impression is served, setting it apart from traditional SSPs that focus primarily on auction mechanics. Yieldmo operates a curated marketplace connecting premium publishers with brand advertisers and agency trading desks, with a strong emphasis on mobile and display inventory quality. The company's Attention Signal technology measures real-time user engagement behaviors — such as scroll velocity, hover patterns, and time-in-view — to score and optimize inventory, giving buyers greater confidence in the value of impressions they purchase. This data-driven approach has made Yieldmo a preferred partner for brand-safety-conscious advertisers seeking measurable outcomes beyond simple viewability metrics. In the competitive SSP landscape, Yieldmo differentiates itself by combining supply-path optimization (SPO) capabilities with creative format innovation and attention analytics. The company has raised significant venture funding and counts major publishers and Fortune 500 brands among its clients. Yieldmo is recognized as a privacy-forward platform, having invested in contextual targeting and cookieless solutions ahead of the industry's broader shift away from third-party cookies.
Smart Formats
Proprietary adaptive ad formats that dynamically adjust creative presentation based on user behavior and context to maximize engagement and attention.
Attention Signal Technology
Real-time measurement and scoring of user attention behaviors (scroll, hover, time-in-view) to predict and optimize ad performance before impression delivery.
Yieldmo Marketplace
Curated programmatic marketplace connecting premium publishers with brand advertisers and agency trading desks, emphasizing inventory quality and brand safety.
Supply Path Optimization (SPO)
Tools enabling buyers to identify and access the most efficient, transparent, and high-quality supply paths through Yieldmo's exchange.
Contextual Targeting
Privacy-forward, cookieless contextual targeting capabilities designed to deliver relevant advertising without reliance on third-party identifiers.
Publisher Monetization Suite
Comprehensive tools for publishers to manage, optimize, and maximize ad revenue across mobile and display inventory.